A custom sales tool answers your buyer's question right now, at any hour: what will it cost, what will it look like, when can you do it. Every tool is designed and built for one business, from its buyers, its pricing rules and its look, with no templates.
Axe-Tech's buyers want to know what a glass terrace costs before they call. The calculator draws the terrace as they choose the size and glazing, and shows the price range at once. Live on axe-tech.fi.
How we build price calculatorsLive tool at axe-tech.fi. Prices are the company's own list prices.
Lepta's buyers dream in rooms and facades. The configurator draws the house as they pick the size, floors, roof and cladding, and splits the floor area into rooms.
How we build configuratorsDetached house, 130 m², one floor, gable roof.
From our design proposal for Lepta. Sketch and room split are indicative, the final design is agreed together.
A heating installer's form asks only what matters for this job. A new installation asks about the house, a repair asks what's wrong and how urgent, and the request lands with the right person. Example company.
How we build smart formsWhat do you need?
Your house
Which pump?
What's wrong?
Where can we reach you?
This is our own AI assistant, the same one we set up on client sites with VisuHub. Here it answers questions about Visuco from our own website.
How we build AI assistantsDemo with recorded answers from the real assistant. On a client's site it answers visitors live.
Two live client tools, one example built for this page and our own AI assistant. In the example, the business and prices are made up.
Buyers want a price, a plan or an answer now. Nielsen Norman Group has watched business buyers leave for competitors' sites when a website didn't show prices (Nielsen Norman Group, 2013).
A price range on screen beats "ask for a quote".
Evenings, weekends and holidays.
Requests come with sizes, options and photos, from informed buyers.
Choosing options makes the product feel like theirs.
In a census of 4,776 restaurants, cafés and bars, listed prices went with higher odds of an AI recommendation (Pitenin, 2026), so we also publish your pricing basics as plain text next to the tool.
Every tool starts with your buyers, not with a feature list.
Custom sales tools come in four kinds, and each solves a different buying problem. One is usually enough to start.
For prices that depend on a few clear factors. Your buyer sees an estimate in seconds; you get a request with every number filled in.
See price calculatorsFor products sold in variants. The buyer chooses size, material, colour and extras, sees the price and sends a complete request.
See configuratorsFor requests that need details. One question at a time, follow-ups that depend on the answers, photos from the phone.
See smart formsFor questions at any hour. It tells people it's an AI, answers only from information you approve, says when it doesn't know, and hands the lead to you.
See AI customer serviceThe reel at the top shows four example tools, demonstrations with example prices, not client work.
The homeowner sets the roof area, picks a material, ticks the extras and sees a price range including VAT. Estimate first, contact details last.
The buyer picks size, heater, timber or glass front and bench lighting; the drawing and price update with every choice.
The driver picks a service, a day and a free time, and sees the starting price before booking, all on a phone.
The customer enters length, width and depth, picks the material, and gets tonnes and truckloads with a delivered price.
Your tool is part of your website's code: no separate subscription, and you own it.
The exception is AI customer service: the AI has a small running cost, and we tell you the figure before you decide.
Still deciding? Ask us anything. We reply to every message ourselves.
Ask a questionNot for calculators, configurators or smart forms. AI customer service has a small running cost for the AI, which we tell you before you decide.
You do. The code is part of your website, in your name from day one.
Requests come to your email with every detail, or straight into your booking, quoting or customer system if it accepts outside data. We don't build customer management systems.
It depends on the rules: a calculator with a few factors is quicker than a configurator with hundreds of combinations. We agree the schedule with the fixed price.
Tell us the new figures and we update them. Prices and rules sit in one place, so nothing is rebuilt.
Yes. Every tool page has a working demo with example prices.
Three short steps. Tell us what buyers ask before they call, and you try a working tool in our first meeting.
Let's make sure that's true for you. Book a short call, and see your new website in our first meeting.