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Guides for SME owners: getting found and winning customers online
Short, practical guides for SME owners. Each one answers a question we hear in sales meetings, and every number comes with its source and date. Start with the guide closest to your question, then use the glossary for any term you don't know. When a term needs explaining, the glossary does it in one or two sentences.
Guides for SME owners by topic
Start with the topic closest to the problem you have right now.
AI search and Google
How ChatGPT, Perplexity and Google's AI choose which businesses to mention, and what still brings in calls from Google. Start with the flagship guide, then read what AI Overviews and AI Mode mean for local businesses.
How to get recommended by ChatGPTWebsite speed
What Google PageSpeed Insights measures, what counts as a good score, why mobile scores are lower and why your score changes every time you test.
What is a good PageSpeed score?Landing pages and offers
The eleven parts of a landing page that sells, in the order buyers need them, with a worked example for a local roofing company.
The landing page structure that sellsWebsite cost
What decides the price of a small business website, what it costs to maintain one, and how to compare quotes without a price list.
How much does a website cost?Sales tools
Price calculators, configurators, smart forms and AI customer service: how each one gives a buyer an answer right away and gives you a lead with the details filled in.
See the four kinds of sales toolsOur own research
We publish what we measure. Our first study tested 85 SME websites with Google PageSpeed Insights on 28 October 2026 and compared them by the kind of web agency that built them.
Glossary
Every term used in these guides, from GEO and AEO to LCP and message match, explained in one or two sentences.