- Home
- Landing pages
- Campaign pages
Campaign landing pages that keep the promise of your ad
People click your ad because it said something that mattered to them. If the page that opens says something else, they leave. A campaign landing page continues the exact story of the ad, for the person who clicked it, and leads to one action.
Try it yourself
Pick one of three ads and watch the top of the landing page change to match it. Same service, three buyers, three angles. The ads and prices are examples.
A heat pump that pays for itself
Lower bills from the first winter
- Up to a third off your heating costs
- Installed in one day
- Price fixed before we start
“Our electricity bill dropped noticeably the first winter.”
Warmth you won't hear
Even, quiet heat in every room
- Whisper-quiet indoor unit
- Even warmth, no cold corners
- Smart controls from your phone
“We forget it's even on. The house is just warm.”
Sleep well through the heatwave
Cool bedrooms in summer, warmth in winter
- Cools and heats with one unit
- Quiet at night
- Installed before the summer rush
“First summer we've slept properly in years.”
Example ads and claims for an example company.
Why message match matters
- The reader recognises what they clicked on, so they keep reading instead of hitting back.
- One page, one goal. No menus or side paths that lead away from the offer.
- Each angle gets its own page, so you can see which message really sells.
What a campaign page includes
- An opening that continues the ad's promise word for word where it counts
- The eleven-part structure, shortened or extended to fit the offer
- One clear action: buy, book, request a quote or sign up
- Meta Pixel and Conversions API, Google Ads conversions and Google Analytics
- Campaign tags and click IDs kept intact all the way to the lead or sale
- A version for each angle you advertise
Good fits
Seasonal campaigns, limited offers, free inspections or consultations, new products and services, events and webinars, and any campaign where you pay for every click.
Questions about campaign landing pages
Still deciding? Ask us anything. We reply to every message ourselves.
Ask a questionShould the landing page be on my main website?
It can be. Often it works better as a page without the main menu, so nothing distracts from the offer. It still uses your domain and your look.
Can I use the same page for Meta and Google?
Sometimes. People searching on Google already know what they want, while people on Facebook and Instagram saw your ad while scrolling. They usually need a different opening, so we often make a version for each.
What if the campaign ends?
We switch the page to the next offer or take it offline, and keep the version that worked as a starting point for the next campaign.