- Home
- Landing pages
- E-commerce pages
E-commerce landing pages that turn ad clicks into orders
A standard product page is built for people who already know what they want. Most of your ad traffic doesn't. An e-commerce landing page explains to one kind of buyer why their problem exists, why your product solves it and why this offer is the one to take. Then it takes them straight to checkout.

Three types of pages
Product landing page
A full sales page for one product and one angle, built from the eleven-part structure and ending with the offer and the cart.
Pre-sell article
An article-style page that tells the story of the problem and the solution before the reader sees the product. Works well for people who don't know your brand yet.
Offer page
For bundles, launches and sales. The offer comes first, with just enough proof to make the decision easy.
Try it yourself
Choose one, two or three items and watch the price per item and the saving update. A clearly presented bundle makes the best option obvious. The prices are examples.
What makes them sell

One buyer, one angle
Different pages for different people, even for the same product.
A unique mechanism
The reader understands why your product works when others didn't.
A comparison that wins
Your product side by side with the alternatives in results, features and price.
An offer worth taking
Bundles, subscriptions, guarantees and gifts, presented so the best choice is clear.
Reviews where they count
The strongest review right next to the claim it proves, and the rest at the end.
Works with your store
We build the pages inside your Shopify store, so the cart, checkout, discount codes and review apps work as usual. You can change texts and images in the Shopify editor.
Good fits
Beauty and skincare, health and wellbeing, home and garden, pets, sports and outdoors, and any product that solves a clear problem.
Questions about e-commerce landing pages
Still deciding? Ask us anything. We reply to every message ourselves.
Ask a questionWhy not send ads straight to my product page?
You can, but a product page tries to serve everyone. A landing page speaks to the person who clicked a specific ad, about the reason they clicked. That's usually what turns a click into an order.
What about claims in health and beauty?
We only write claims you can back up, and we check them against the advertising rules for your industry and for the ad platforms.
Can you make versions for different countries?
Yes. We adapt the angle, the proof and the offer to each market, not just the language.