About Sulo Mäki
Sulo plans marketing and sales from growth goals down to the details: positioning, offers, sales messages and the technology that delivers them.
What Sulo writes about
Sulo writes for business owners, not developers, about what brings customers in:
- Getting found in AI answers from ChatGPT, Google and Perplexity
- Google search and map results for local businesses
- Website speed, and what a PageSpeed score really tells you
- Landing pages and offers that sell
Guides by Sulo
How to get recommended by ChatGPT
What makes AI assistants mention a local business, and what you can do about it.
Read the guideGoogle AI Overviews for local businesses
How AI Overviews change local search, and what still decides who gets the call.
Read the guideWhat is a good PageSpeed score?
What the score measures, which number to aim for and why mobile matters most.
Read the guideThe landing page structure that sells
The eleven parts of a landing page that sells, in the order buyers need them.
Read the guideResearch
Website speed study 2026
We measured 85 SME sites with Google PageSpeed Insights on 28 October 2026 and compared hand-coded sites with sites built on templates, WordPress or site builders.
Contact Sulo
Email sulo@aijagroup.fi.